SCOPE — Sumago Center Of Practical Excellence

Marketing & Design

Digital Marketing

SEO, performance marketing, social and content — end to end.

3 Months 6 MonthsBeginner → Job-ReadyOnline · Offline · Hybrid
Google AdsMeta AdsGoogle AnalyticsSEMrushHubSpot4.9

Program Description

Become a full-stack digital marketer

A campaign-first Digital Marketing programme that turns you into a full-stack marketer. You learn to plan strategy, rank sites with SEO, run profitable paid campaigns on Google and Meta, grow audiences with social and content, and prove results with analytics — using modern AI tools throughout and building a real campaign portfolio.

Who it's for
Any graduate · no coding required
Duration
3–6 Months
Level
Beginner → Job-Ready
Format
Online · Offline · Hybrid
Certificate
Industry-recognised certificate
Placement
Placement Assistance
Who it's for
Any graduate · no coding required
Duration
3–6 Months
Level
Beginner → Job-Ready
Format
Online · Offline · Hybrid
Certificate
Industry-recognised certificate
Placement
Placement Assistance

Curriculum

What you'll learn

A campaign-first curriculum across the channels that drive growth — SEO, paid ads, social, content and analytics, with AI woven throughout.

Milestone 1

Marketing Foundations

The marketing funnel, brand strategy, positioning and the digital landscape.

Marketing FunnelStrategyBranding
Milestone 2

Search Engine Optimisation

On-page, technical and off-page SEO, keyword research and content strategy.

SEOOn-pageTechnical SEOContent
Milestone 3

Paid & Performance Marketing

Google Ads, Meta Ads, campaign structure, targeting and ROAS optimisation.

Google AdsMeta AdsPerformance
Milestone 4

Social, Content & Email

Social media strategy, content creation, email marketing and automation.

Social MediaContentEmail
Milestone 5

Analytics & Reporting

Google Analytics (GA4), tracking, dashboards and data-driven decisions.

Google AnalyticsGA4Reporting
Milestone 6

AI, Automation & Portfolio

AI marketing tools, workflow automation and a live campaign portfolio.

AI ToolsAutomationPortfolio

Tech Stack

Tools you'll master

The core stack you'll work in — hands-on, from day one.

Google AdsGoogle Ads
Meta AdsMeta Ads
Google AnalyticsGoogle Analytics
SEMrushSEMrush
HubSpotHubSpot
CanvaCanva
ChatGPTChatGPT
NotionNotion

What You'll Build

After this course, you'll build real software

You graduate ready to design, build and ship professional, production-grade work — like these.

Professional build

SEO Growth Campaign

a search-ranking playbook

The end-to-end plan that gets a site ranking and found.

  • Keyword & competitor audit
  • On-page optimisation
  • Content strategy
  • Rank & traffic tracking
SEOAnalyticsContent

How It Works

From beginner to placed

Four simple steps — learn, build, get ready, and land the job.

1Learn

Learn from scratch

No experience needed to start.

  • 6 guided milestones
  • Live classes + daily practice
Start learning
2Build

Build real projects

Learn by doing, not just watching.

  • 3 portfolio projects
  • 1:1 mentor reviews
See the projects
3Get ready

Get interview-ready

Walk in confident.

  • Mock interviews
  • Resume & portfolio help
Get job-ready
4Get placed

Land the job

We help till you're hired.

  • Placement assistance
  • Real hiring partners
Talk to a counsellor

Mentorship

Learn from the best mentors

Working professionals, not just lecturers. You build alongside mentors who review your work one-to-one and get you industry-ready.

Learn it, then build it — same day

Every concept is paired with a hands-on task the same session, so nothing stays theoretical.

Real projects from week one

You work on real problems and real data — not copy-along demos or toy exercises.

1:1 mentor reviews

Working professionals review your work and give direct, personal feedback on every project.

Finish interview-ready

You leave with a real portfolio, mock interviews and a clear placement plan.

Your Credential

An industry-recognised, verifiable certificate

Every SCOPE certificate carries a unique ID that anyone — an employer or an institution — can verify online in seconds. Real proof of a real, job-ready skill.

  • Unique certificate ID on every credential
  • Verify online, instantly, from anywhere
  • Shareable on LinkedIn & your resume
Verify a certificate
Sample SCOPE Digital Marketing certificate

Ready to become a Digital Marketer?

Visit our Nashik or Pune centre, or talk to a counsellor — we'll walk you through the syllabus, fees and the next batch, and help you enroll.

Nashik · Pune · Online